Stop guessing. Start building with evidence.
Market validation, financial viability analysis, and grant funding support for seed-stage founders.
Some of the companies we’ve worked with
What our clients say
Market Validation Programme (details coming soon)
Market Validation
Prove demand before you build
Test and validate market needs for products and services, ensuring solutions serve real users, not assumptions.
GTM Validation
Evidence-led GTM and marketing strategy
Turn complex technology into clear customer value. Validate marketing messages and branding assets through systematic experimentation.
Check out our courses
Grant Funding Fundamentals
Shows you how to strategically prepare for grant opportunities, develop compelling applications, and use grant funding to support development. We offer market validation services for the application phase, in the project itself and post-project.
Design Thinking for Deep Tech
A practical course teaching scientists and engineers how to systematically discover customer needs, validate business models, and build deep tech ventures that deliver market value, not just technical excellence.
About us
We help seed-stage climate and deep tech founders avoid the most expensive mistake: building something nobody wants.
42% of startups fail because there is no market need for their product or service. This makes it the single biggest reason for startup failure.
Most founders have raised £500k-£2M and are about to commit £200k+ to building. But they haven't validated properly. They've had 5-10 conversations. Made assumptions. Guessed about willingness to pay.
Proper validation means doing systematic interviews until you don’t hear anything new. Building on evidence, not assumptions. Testing and making data-driven decisions, not guesses.
Chloe has secured £10M+ in grant funding for clients, provided validation training to Amazon Sustainability Accelerator, Female Techpreneur and Science Creates, and delivered validation for, trained and coached 100+ founders in climate, health, AI, SaaS and deep tech.
We’ve seen brilliant founders waste 12-24+ months building the wrong thing and not wanting to speak to prospective customers or users first. World-changing tech and no market. The good news is, it's preventable.
If you're about to commit serious capital, let's talk first.
— Dr Chloe Sharp and Simon Sharp
Some of our work