Stop Guessing.
Start Validating.
We help impact-driven companies validate market demand, measure impact, and build the evidence base for fundraising and marketing.
Market validation for companies that matter
You're building technology that could make a big change. But without validation, you're building on hope.
We bring PhD-level research rigour to the questions that are foundational to your success:
Does the market actually want this? (Not just say they do)
Will customers pay for it? (And how much)
Can you prove the impact? (For funding and partnerships)
Does your story resonate? (With investors and buyers)
Research-backed validation. Evidence-led strategy. Real market proof.
Who we’ve worked with
How we validate
Product + Use Case Validation
Prove demand before you build
Design thinking to validate market needs for new products and AI implementation, ensuring solutions serve real users, not assumptions.
Grant Validation
Innovation funding with expert support + evidence validation
Grant strategy, application support, and expert reviews. We've secured over £10M in funding for impact-driven companies.
Message Validation
Evidence-led GTM and marketing strategy
Turn complex technology into clear customer value. Marketing messages validated and refined through systematic experimentation.
Impact Validation
Measure your social value
SROI frameworks and impact measurement systems that quantify the social value your product creates.
Check out our courses
Grant Funding Fundamentals
Shows you how to strategically prepare for grant opportunities, develop compelling applications, and use grant funding to support development. We offer grant support: coaching and review alongside this course.
Design Thinking for Deep Tech
A practical course teaching scientists and engineers how to systematically discover customer needs, validate business models, and build deep tech ventures that deliver market value, not just technical excellence.
About us
We're a market validation and training consultancy for impact-driven companies. We help you validate products and evaluate social impact - the two things that matter most for funding and growth.
Dr Chloe Sharp brings a PhD-level research mindset and experience to customer validation and is the author of Make Products That Matter. She's secured over £10m in grant funding and has 15 years of experience across product, research, impact measurement and AI/automation implementation experience within SMEs.
Simon Sharp brings enterprise operations expertise from Mercedes-Benz and complex stakeholder management. He ensures projects are delivered with commercial discipline and processes thrive at scale.
Together, alongside our partners and associates, we combine academic research methods with commercial delivery excellence - perfect for companies that need both validation evidence and impact proof.
Some of our work
What our clients say