Break boundaries. Innovate boldly. Change with confidence. Do things differently.

Bringing deep knowledge, hands-on practical expertise and actionable insights to help leaders, teams and organisations innovate purposefully and bring about sustainable change

We’ve worked with organisations big and small

What our clients say

  • “Chloe has a razor-sharp mind, a heart of gold, and oodles of experience. A true startup wizard, she is steeped in the counterintuitive research findings and practical methods that drive exceptional business results. She has consistently challenged by business strategy and priorities with clearly-reasoned insight, creativity, candour, kindness, and humility”

    — Oliver Bramford, Founder

  • “Chloe conducted research with Islington residents for us to explore how linking datasets would be perceived. I was impressed with how they took a complex project and distilled it into an easy-to-use card-sorting activity that generated relevant and interesting insights. They were flexible and adaptable throughout the project and worked well as part of our team.”

    — Mubasshir Ajaz, Islington Council

  • “We deployed Dr Chloe Sharp to undertake two major research projects for our group of businesses. The team managed to glean insights that have been instrumental in steering our direction on a path that is wholly differentiated and giving us the edge on our competition, hands down. The complexity of our industry was captured and crystallised into bite-sized chunks that were easy to digest across a number of key functions, meaning that we were able to proactively take the critical recommendations and integrate them into our business model seamlessly. If you are looking for a fresh approach to market research that delivers real value, then I would thoroughly recommend choosing Sharp Insight.”

    — Jonathon Crosby, Redstone Connect

  • “Through her work on our advisory board, Chloe has guided and supported Nightingale's growth, providing ideas, advice and constructive criticism of our methods and processes. She has helped to open up new avenues for development and kept our team accountable, ensuring that we stay on track and achieve our goals.”

    — Frances Brown, Co-Founder and CEO

  • “We collaborated with Dr Chloe Sharp and worked together on observing and researching the premium estate and letting agents in London. She was able to help us with a survey ahead of the observation and structure the insights to ensure that the research focused on the company’s repositioning exercise.”

    — BEAR London

  • “As part of any digital marketing and branding exercise, it’s always insightful to get real input from a client’s existing or potential customers. Dr Chloe Sharp delivered a set of well-run, professional focus groups with an impossibly short amount of prep time, they were invaluable throughout the project.”

    — Account Manager, Brand Consultancy

  • “Moses hadn’t used user research before this project to develop one of our in-house projects. I was really surprised and intrigued by the insights that Dr Chloe Sharp had found for us. She really challenged our assumptions and gave us something concrete to work with when iterating the Alpha product, based on evidence. We felt reassured that the iterations of the product are in line with user needs and our future product roadmap is based on evidence rather than assumptions. In the future, we’ll certainly do user research again as we gained so much from it.”

    — Moses

  • “Chloe conducted research with Islington residents for us to explore how linking datasets would be perceived. I was impressed with how they took a complex project and distilled it into an easy-to-use card-sorting activity that generated relevant and interesting insights. They were flexible and adaptable throughout the project and worked well as part of our team.”

    — Programme Director, Islington Council

  • “It’s rare that you come across standout talent like Chloe. I had the pleasure of working with her in the London startup ecosystem through the joint projects carried out by our companies. I was particularly impressed by Chloe's capacity to deliver expert advice and get people on board with ideas. Look forward to working further with Chloe in future projects. I'd recommend her and her company without a doubt.”

    — Francesco Perticarari, VC and Angel Investor

  • “My mentoring session with Chloe was incredibly enlightening. Her depth of knowledge in UX research, combined with her practical experience provided me with actionable insights that I could immediately apply to my job search. Chloe was not only generous with her advice but also skillfully guided me to identify opportunities for growth and innovation within my work.”

    — Martynas Verbusaitis, UX Researcher

  • “Chloe has mentored me for the past four months around growing my business digitally and structurally. She has provided me with the time and space to discuss critical business changes and processes that would otherwise have not happened due to dealing with the day-to-day business needs. Her faith in me and the tools, ideas and processes she has introduced me to has led to me having greater confidence in myself, greater knowledge of how to physically implement necessary changes and introducing new and innovative leadership practices to my company.”

    — Leanne Martin, Company Director

  • “I had the incredible privilege of being mentored by Chloe, a great depth of leadership and empowerment. As a female leader, she exemplified grace, resilience, and unwavering determination in breaking barriers. Her wisdom, coupled with genuine care and support, empowered me to navigate challenges and embrace opportunities fearlessly. Under her mentorship, I not only honed my skills but also cultivated the confidence to lead with authenticity and empathy. I am forever grateful for her mentorship, which has shaped me into the leader I am today.”

    — Ella Kirk, Learning and Development Manager

  • “I am thrilled to share my transformative experience with the Help to Grow mentoring initiative led by Chloe Sharp. As an entrepreneur in the early stages of establishing my business, I found Chloe's guidance and resources invaluable.

    Overall, the mentoring program with Chloe Sharp was a pivotal experience in my entrepreneurial journey. The structured brainstorming, access to resources, and invaluable advice provided a solid foundation for starting my business. I wholeheartedly recommend coaching sessions with Chloe to any aspiring entrepreneur looking to turn their vision into reality! 

    Thank you, Chloe, for your unwavering support and dedication to helping upcoming entrepreneurs thrive 😊”

    — Marilena Christodoulou, Academic and Early-Stage Founder

  • “Dr Chloe Sharp has mentored me for 12 months through the Innovate UK Women in Innovation Award. Her advice, time, and support have been instrumental in helping both me and my company achieve significant milestones. With her expert insights, extensive network, and practical frameworks, I reached the finals of various competitions and awards, secured additional funding, and learned to balance my workload effectively. Chloe has consistently adapted to my needs during our sessions, whether as an advisor, sparring partner, silent listener, or friend.”

    — Natalie Kerres, Founder

  • “Dr Chloe and I worked together on my project to create a new programme for Female Techpreneur. She added so much value and support in kicking off the programme and we got it off the ground with her help. Dr Chloe is not only providing her expertise she helps to get the job done too! I recommend her 100%”

    — Bukky M. Babajide, Founder

  • “Working with Chloe has been an absolute pleasure. As the project nears completion, I'm left wishing she were a permanent member of my team! Her expertise and contributions have been invaluable, and she has greatly enhanced the project's quality and progress. I highly recommend Chloe to anyone looking for a skilled and dedicated professional who is also fun to work with."

    — Trevor Beale, Operations & Quality Director

  • “Right from the very beginning Chloe has been amazing and listened to my business and personal needs. She quickly identified areas for improvement and we put together an action plan. I also found that Chloe has so much experience and was able to mentor me in many different areas. It’s been an absolute pleasure to work with Chloe and hope to use her again in the future!”

    — Matt Smith, Sales Director

  • “I've had the privilege of being mentored by Chloe for the TechUp Women scheme. She has been incredibly generous with her time and knowledge. She has always ensured that I could learn at my own pace and ask questions about anything (including what to wear for a networking event!). Whether explaining complex concepts in layman's terms or providing invaluable life advice, her authenticity and commitment to helping me grow has made a lasting impact. She has been an advocate as well as a mentor and I feel empowered to start my new role (which is far from where I started when I first met Chloe). I feel truly lucky to have had Chloe as a mentor and can't thank her enough.”

    — Grace McDade, TechUp Women

  • “Dr Chloe Sharp worked with us to deliver discovery and research on our value proposition to digitise training offerings. She worked well with our team and delivered a report and overview for the participants to read to summarise the results. Speaking to busy NHS managers and leaders isn’t an easy task.”

    — Head of Digital, NHS Leadership Academy

  • “It was an amazing session where you got lots of stories from students talking about their life, work and experience. It’s great to hear how you tell stories in different contexts bringing emotions into it. Look forward to having you more. 200% recommended. After, I saw students use the techniques and effectively share their stories throughout your session.”

    — Lecturer, Cranfield University

  • “Dr Chloe Sharp’s work has been invaluable in helping us assess and understand our market opportunity better and provided a level of professional support that we could never have imagined receiving in advance. I very much look forward to their continued support and expertise as we develop new products and widen our market.”

    — Founder, TOME

  • “She really challenged our assumptions and gave us something concrete to work with…We felt reassured that the iterations of the product are in line with user needs and our future product roadmap is based on evidence rather than assumptions.”

    — Founder, Moses

  • “Data and ethics is a very important topic to us and as technology progresses, councils want to keep up but there is more responsibility and accountability and having a considered approach, that accounts for ethics and information governance toward predictive analytics for the older population, and one that is growing, was the key focus of the project. Chloe spoke to our Adult Social Care service users to explore their views toward unstructured data and supported workshops ran by LSE. She brought together the primary data and analysed this alongside the brief evidence review, which is secondary research, to bring us actionable and relevant recommendations.”

    — Public Health, Islington Council

About the founder

Fifteen years ago, while working in research, Dr Chloe Sharp fell in love with Product and Innovation. As an academic, she immersed myself in the theory—from Lean Start-up to Product Market Fit to Design Thinking.

Applying these theories initially confused me due to the lack of practical guidance. She soon realised that the most successful innovators adapt the theory to their needs, which led her to apply robust theoretical frameworks for practical and pragmatic ways to build data-driven, user-led products and businesses. This led her to write “Make Products That Matter”.

Some of the experts we collaborate with on projects

Frances Brown

Nightingale Design Research

Innovation training and research services

Mike Christensen

Christensen Creative

Product management and workshop facilitator

How we take you from idea to reality

Understand the context through user, market, employee or stakeholder research

Audit

Workshop to identify use cases and needs

Ideate

Experiment

Plan roadmap and pilot process, AI prototype or tool with a small group

Take learnings, iterate, strategise and implement widely

Implement

Continuous Improvement

Through feedback loops, iterate and keep learning for continuous improvement

Using evaluation methods, we assess short to long-term impact

Support

Measure Impact

Coaching and training to support implementation and ongoing maintenance

What we offer

Evidence for Change: Research + Discovery

From an early idea through to later-stage innovations, we can conduct employee, stakeholder, user, or market research or workshop to understand the needs, use cases, context, and test and validate ideas.

Experimenting + Implementing: Innovation + AI Consultancy

We work with your team to implement innovation pathways, strategy and experiment culture for your business in an actionable and sustainable way. We identify use cases for implementing AI and automation in your business to create innovative ways of working.

Structuring Innovation: Product Management

We guide you through implementing realistic product management plans from idea to launch covering everything from product strategy, marketing, product-market fit, and continuous discovery to processes through training and coaching.

Evaluating Change: SROI + Social Value Evaluation

We deliver evaluations on projects and innovations in the real-world to help you understand the economic, environmental and social impact of your innovation through Social Value and Social Return on Investment frameworks and methodologies.

Sustaining Change: Coaching + Mentoring

An experienced coach and mentor, Chloe is a member of the Association of Business Mentors. She’s mentored leaders on on Help to Grow, TechUp Women and Innovate UK Women in Innovation programmes. Coaching and mentoring can be a great tool for implementing and maintaining change.

Want to collaborate with us?

Dr Chloe Sharp has won over £10m across multiple government grant competitions, bids and tenders including Design Foundations, Smart Grant, DIfD, BEIS GovTech Catalyst, NHS Leadership Academy, SEMLEP, West Midlands Combined Authority and more.

We don’t provide services to write, review or coach you on how to access grant funding (Chloe works with MPA to deliver this). We can be a delivery partner with you to provide research, evaluation and innovation consultancy services on grant projects and tenders.

With all our experience in writing grants, we teach and provide bespoke workshops on grants and bids, one way to access this is through Product in Practice.

Product in Practice: Learn about funding your innovative product development

Learn from industry experts on how to innovate. Gain skills to validate concepts, fund product development and build innovative and sustainable products customers love brought to you by Sharp Insight.

Our inaugural programme is Grant Funding Fundamentals aimed at getting you and your team ready for grants.

With an online course available so you can learn at your own pace plus online workshops led by our grant expert Dr James MacFarlane that focus on Innovate UK competitions such as Smart Grant and Design Foundations, to apply what’s in the online course to a case study.

Dr James MacFarlane

Our grants expert brings his knowledge from winning £100m in grant funding for startups, scaleups and SMEs.

“I found the tips in the Grant Funding Fundamentals online course and workshops to be incredibly practical. The guidance was immediately applicable, helping me feel far more prepared to build a grant strategy” (Ana Silva, Replica Biomaterials)

Tools for thinking differently

"Make Products That Matter" navigates the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, product-market fit, design thinking, and innovation.

Created in collaboration with Jordan Dalladay from Inherent Ventures, we developed free canvases to help you and your team prioritise learning goals over solutions for your roadmap.

It can be confusing to figure out how to take strategy to granular, actionable tasks. This Product Workflow template is a group of tools you can use to help you do just that on Miroverse.

Don’t be confused by product development and innovation, be guided by experts.