Stop Guessing.
Start Validating.
We validate technology solves real customer problems.
Get in touch
Who we’ve worked with
What our clients say
How we validate
Problem Validation
Prove demand before you build
Design thinking to validate market needs for new products and AI implementation, ensuring solutions serve real users, not assumptions.
Investment Proof
For grant projects and pitch decks
Market validation for the application phase, in the project and post-project to get your business from grants to investment/revenue-generating.
Market Validation
Evidence-led GTM and marketing strategy
Turn complex technology into clear customer value. Marketing messages validated and refined through systematic experimentation.
Impact Validation
Measure your social value
SROI frameworks and impact measurement systems that quantify the social value your product creates.
Check out our courses
Grant Funding Fundamentals
Shows you how to strategically prepare for grant opportunities, develop compelling applications, and use grant funding to support development. We offer grant support: coaching and review alongside this course.
Design Thinking for Deep Tech
A practical course teaching scientists and engineers how to systematically discover customer needs, validate business models, and build deep tech ventures that deliver market value, not just technical excellence.
About us
We're a market validation and training consultancy for impact-driven, purpose-led companies. We help you validate products and evaluate social impact - the two things that matter most for funding and growth.
Dr Chloe Sharp brings a PhD-level research mindset and experience to customer validation and is the author of Make Products That Matter. She's secured over £10m in grant funding and has 15 years of experience across product, research, impact measurement and AI/automation implementation experience within SMEs.
Simon Sharp brings enterprise operations expertise from Mercedes-Benz and complex stakeholder management. He ensures projects are delivered with commercial discipline and processes thrive at scale.
Together, alongside our partners and associates, we combine academic research methods with commercial delivery excellence - perfect for companies that need both validation evidence and impact proof.
Some of our work