From Ideas to Impact: Innovate with Confidence
Your insights and innovation partner. We help SMEs develop and build innovative products by leveraging AI, automation, and real-world insights to create sustainable solutions.
We’ve worked with organisations big and small, public and private
Dr. Chloe Sharp, Founder & CEO
Chloe's journey from social and evaluation researcher to innovation consultant has given her a unique perspective on building products people truly need. Her expertise spans:
User research and human-centered design
Product management and innovation leadership
AI implementation and strategy
Service design and development
Prior to founding Sharp Insight, Chloe served as Product Research and Marketing Lead at Combine AI, an AI product studio sister company to SnapOut. Her research-driven approach helps businesses identify genuine opportunities for innovation that create lasting value.
Simon Sharp, COO
Simon brings extensive experience in leadership, product management, research and customer-centric innovation to Sharp Insight. His background includes:
Managing multi-million-pound projects for enterprise clients including Ocado, Asda, and Amazon
Developing innovative products and services at Mercedes-Benz
Expertise in stakeholder management and process optimisation
Specialisation in digital transformation and continuous improvement
About Sharp Insight
Our Story
Founded by Dr. Chloe Sharp in 2021 following her successful exit from SnapOut (a user research and grant writing consultancy she co-founded and ran for nearly 5 years), Sharp Insight began as a focused side project offering coaching, NED services, and specialised workshops based on her book “Make Products That Matter”. As demand grew, Chloe transitioned to full-time in 2024, and her husband and business partner Simon Sharp joined in 2025 to support the company's expanding client base.
What We Do
Sharp Insight empowers SMEs to innovate through customer-centric approaches, helping them navigate rapid technological change and harness emerging technologies effectively. We combine rigorous research methodologies with practical business experience to deliver insights that drive meaningful innovation.
Our Approach
We complement our core team with a network of industry experts and partners to provide comprehensive, high-quality innovation consultancy services tailored to your specific needs.
Our services
Discover and Validate
In the early stages of developing new products or business ideas by doing UX research, discovery to test market demand and validating ideas using prototypes, and help you make data-driven decisions on what to invest in.
Fund Your Idea
Access funding for your innovative ideas to make your dream product idea come alive through our training courses and partners. We can collaborate with you as a partner on grants or bids.
Evaluation, Testing and Social Value
Assess your product in the real world to get feedback through user testing and evaluation, as well as measuring its social impact and social value.
Implement AI and Automation
From basic training in AI and automation, identifying the use cases, and trying tools, to creating roadmaps for AI products and developing policies to make a big impact, we can help your business use AI and automation.
What clients say
Case studies
We evaluated travel behaviour for shared mobility for the last mile on a DfID Low Carbon Mobility Services project in South Africa
We upskilled sustainable business owners on the Amazon Sustainability Accelerator in how to do their own customer and product research
We evaluated user behaviour for electric vehicle charging infrastructure to inform parking and charging services
We identified use cases for AI through employee research and introduced an experimental approach to testing AI resulting in high time savings
We collaborate with experts to create your dream team
Consultancies
Frances Brown
Nightingale Design Research
Innovation training and UX research services
Experts
Mike Christensen
Christensen Creative
Product management and workshop facilitator
Dr Adam Richards
Social Value, SROI and Theory of Change expert and Evaluation researcher
Stephanie Stasey
Digital transformation, automation and AI expert, founder of the Bletchley AI User Group
Dr James MacFarlane
GrantWise
Grant writer and facilitator for grant workshops
Georgina Hodgkinson
AI + Automation Consultant: Microsoft Suite, Low and No-Code Third Party Automation and AI Agents for SMEs and Enterprise
Policy Consultant
Sustainability and Net Zero, policy and government advisor
Dr Erica Cook
Chartered psychologist with expertise in statistics and data analytics
MPA: Financial Services for Innovative Businesses
Inond: Physical Product Design
Senior UX Designer
Simplistic, impactful design
Sharing thoughts on innovation with impact
Impakter Magazine
Rosenfeld Media’s Design in Product 2023
Using Evidence and Collaboration for Setting and Defending Priorities
UXTweak Podcast
Make Products That Matter
Are you looking for a collaborator on your bid or grant?
I’ve personally won over £10m across multiple government grant competitions, bids and tenders including Design Foundations, Smart Grant, DIfD, BEIS GovTech Catalyst, NHS Leadership Academy, SEMLEP, West Midlands Combined Authority and more. I’ve led grant consultancies and grant teams, which won millions of pounds of grant funding.
Sharp Insight can be a subcontractor or project partner to collaborate with you on grant-funded projects as a researcher, evaluator or Social Value provider.
We’re giving free access to an online course for businesses actively helping people and the planet.