Get the skills for yourself to research and test ideas to understand customer and user needs

“Doing research well can pay dividends, not only for developing new products and services that people need, but also for effective marketing and communication with potential and existing customers. This book shows the practical steps on how to do research in a way that helps in the early stage. researchers, designers and product managers, plus founders and entrepreneurs who want to test their ideas and meet their customers. I'm glad and proud that I could also contribute, a little bit, to chapter 14 “How to test products and services in the market” and I'm very grateful for that to the author, Dr. Chloe Sharp."

— Julien Zidaru, Exact Business