Podcasts and Videos
12 Best Ways to Test and Validate Your Business Idea
This is a great introduction to testing and validating your business idea from Customer Discovery to Box Design to Paid Advertising, Wearenocode covers a wide variety of methods.
Developing Your Experimentation Mindset - James Gunaca, Product Coach
Building an Experimentation Mindset is critical across product discovery and delivery. An Experimentation Mindset encourages teams to test ideas quickly, and apply learnings across their products, as well as a broader product portfolio. Hear from former Head of Product for Experimentation at ExpressVPN and Group PM at Amazon, James Gunaca, who will share his experiences and provide practical tips on how you can develop an experimentation mindset.
How to Build Products That Matter: Dr Chloe Sharp
Dr Chloe Sharp is an expert in innovation, research, product development and grant funding. Working with start-ups for more than a decade and releasing her first book last year, Chloe recounts what she's seen entrepreneurs do right - and wrong - in product development when to stop researching and start developing, and how to deploy an MVP.
Testing Business Ideas: Assumptions Mapping
Learn the basics on how to design and facilitate an effective Assumptions Mapping session.
Designing your Value Proposition by Alex Osterwalder at Mind the Product 2014
In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design. He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of their ideal customer. Alex explains how products can be improved by asking three simple questions and talks about the ways product developers can step into the shoes of their customers.
Design of Experiments for Startups
A fireside chat between Ash Maurya and Peter Torstensen at Accelerace in Copenhagen on the design of experiments for startups.
The Money Expert: Become a Millionaire without the hard work!
This discussion with Josh Kauffman is really about the value of research and customer discovery including ethnography, very early on in the process to validate business ideas and lean experimentation. Pay attention to:
19:29 Loads Of Business Are Finding Problems To Solve
27:49 How To Give Value To The End Consumer
35:47 How Do You Find Out If Your Idea Is Good?
39:11 This Is The Wrong Approach When Starting A Business
40:49 Why Should You Start With Value?
01:26:35 Experimenting
Former Netflix CEO: “Hard Work Does Not Matter!” A $278 Billion Company Wasn’t Built On Hard Work
This discussion with Marc Randolph, the co-founder and former CEO of Netflix talks to Steven Bartlett about his experience and international bestseller, “That Will Never Work” and host of the podcast of the same name. The most notable points in this podcast are:
11:27 Searching for a business idea
16:02 How to know if you’ve got a winning business idea
19:44 The importance of stress testing your idea
24:10 Being too romantic about your idea
01:01:13 How to find the perfect product-market fit
01:12:35 How many tests should we be conducting?
01:14:15 Getting employees to conduct more tests