Podcasts and Videos

12 Best Ways to Test and Validate Your Business Idea

This is a great introduction to testing and validating your business idea from Customer Discovery to Box Design to Paid Advertising, Wearenocode covers a wide variety of methods.

Developing Your Experimentation Mindset - James Gunaca, Product Coach

Building an Experimentation Mindset is critical across product discovery and delivery. An Experimentation Mindset encourages teams to test ideas quickly, and apply learnings across their products, as well as a broader product portfolio. Hear from former Head of Product for Experimentation at ExpressVPN and Group PM at Amazon, James Gunaca, who will share his experiences and provide practical tips on how you can develop an experimentation mindset.

How to Build Products That Matter: Dr Chloe Sharp

Dr Chloe Sharp is an expert in innovation, research, product development and grant funding. Working with start-ups for more than a decade and releasing her first book last year, Chloe recounts what she's seen entrepreneurs do right - and wrong - in product development when to stop researching and start developing, and how to deploy an MVP.

Testing Business Ideas: Assumptions Mapping

Learn the basics on how to design and facilitate an effective Assumptions Mapping session.

Designing your Value Proposition by Alex Osterwalder at Mind the Product 2014

In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design. He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of their ideal customer. Alex explains how products can be improved by asking three simple questions and talks about the ways product developers can step into the shoes of their customers.

Design of Experiments for Startups

A fireside chat between Ash Maurya and Peter Torstensen at Accelerace in Copenhagen on the design of experiments for startups.

The Money Expert: Become a Millionaire without the hard work!

This discussion with Josh Kauffman is really about the value of research and customer discovery including ethnography, very early on in the process to validate business ideas and lean experimentation. Pay attention to:

19:29 Loads Of Business Are Finding Problems To Solve

27:49 How To Give Value To The End Consumer

35:47 How Do You Find Out If Your Idea Is Good?

39:11 This Is The Wrong Approach When Starting A Business

40:49 Why Should You Start With Value?

01:26:35 Experimenting

Former Netflix CEO: “Hard Work Does Not Matter!” A $278 Billion Company Wasn’t Built On Hard Work

This discussion with Marc Randolph, the co-founder and former CEO of Netflix talks to Steven Bartlett about his experience and international bestseller, “That Will Never Work” and host of the podcast of the same name. The most notable points in this podcast are:

11:27 Searching for a business idea

16:02 How to know if you’ve got a winning business idea

19:44 The importance of stress testing your idea

24:10 Being too romantic about your idea

01:01:13 How to find the perfect product-market fit

01:12:35 How many tests should we be conducting?

01:14:15 Getting employees to conduct more tests

Episode 49: Dr Chloe Sharp and making products that matter with UX Research Geeks @UXTweak

Dr Chloe Sharp in a discussion about the role of research in innovation. The most notable points in this podcast are:

  • 00:01:27 – Chloe Sharp’s diverse research background

  • 00:05:00 – Explaining the value of research to sceptical stakeholders

  • 00:12:14 – Finding opportunities for innovation through research

  • 00:17:08 – Presenting insights in ways that drive action

  • 00:21:12 – Advice for researchers exploring project management roles

Episode 19: Dr Chloe Sharp and Coffeewithems: Product development

Have a product idea or launching a new product? Chloe shares valuable advice from experience with various sectors, perspectives and testing models. Author of "Make Products that Matter" and Founder of Sharp Insight with experience in product development throughout her career she speaks about the importance of research, testing, and getting this insight from the outset beforehand. The questions we cover in the full episode include;

  • • An intro to yourself and your story?

  • • Your approach to developing products and the testing models?

  • • Tell us more about the book you have written and how this came about?

  • • Talking with a trusted circle, building up mock-ups. How to evidence market traction?

  • • Event you are looking into setting up which would be a product meet-up.

  • • The recent Hack Day that happened.

  • • As a Women leader in tech, what advice can you give to other women looking to get into technology careers?

  • • Any mottos in life you live by?

  • • What are you working on at the moment?

  • • What services do you provide with Sharp Insight?