Market + Expert Research: Cafe Analytics Startup
After winning this company Innovate UK Smart Grant funding, we provided user research services in this project. With Covid-19 significantly impacting this project, our approach had to be agile as we were learning about the fast food and cafe markets as they were quickly adapting and changing, in some ways expediting their digital innovations. In this project, we provided design thinking services from discovery through to ideation to inform the build and tech spec. To better understand the wider picture, experts and wider stakeholders took part in the research as well as users.