Upskilling Sustainable Businesses in Product Research
As the author of “Make Products That Matter”, Chloe delivers bespoke workshops and training to upskill entrepreneurs and business leaders in the art of doing their own product research.
On the Amazon Sustainability Accelerator, Chloe provided a workshop with follow-up 1-1 coaching sessions on how to do product research as these sustainability entrepreneurs were aiming to conduct qualitative research for their own products.
In this workshop, Chloe focused on the foundations to doing high-quality research which is identifying assumptions and creating hypotheses to test, these underpin the research objectives and questions asked in the focus groups and interviews.