With grant from the UK’s innovation agency, Innovate UK for the Design Foundations competition, design thinking was applied to develop early-stage digital products that use Artificial Intelligence (AI) and Machine Learning (ML), to improve daily scheduling processes.

Innovate UK is an executive non-departmental public body, with an aim to drive growth and productivity in the UK through supporting businesses, developing ideas and helping to make them a commercial success. The Design Foundation competition encourages businesses to use the design thinking approach to innovate and create ideas in line with customer demands.

A software studio that developed AI products was seeking to have a better understanding of users. Using design thinking can enable companies to create and deliver digital products and services that considers the customer’s problem and user experiences. At the end of the project, there was an in-depth understanding of user needs for key user groups, which fed into the UX Design of the AI products.