Brand Discovery: How can I develop a brand strategy by understanding the market context?
London-based brand agency, wanted to understand the business landscape of the market for a client, which was a start-up looking to disrupt the property industry.
Consultancy was provided the brand agency with a rapid analysis of the industry, an overview of market trends, market size, market demand, wider influencers on the market including environmental and social plus potential customer personas.
“They turned the project around really quickly. They gave an in-depth view of the commercial property market that included market size, trends and market forces. It really helped us shape the brand strategy for our client, looking to enter this market.
We used them again, as previously they delivered a set of well-run, professional focus groups with an impossibly short amount of prep time, they were invaluable throughout the project.”
– Account Director, Brand Agency