Market + Competition Analysis: What does the market and competition look like for an IoT office software solution?
A global software solutions PLC had launched a new product in the market and wanted to improve their communication and marketing strategy in an emerging market. An in-depth market and competition analysis was executed to identify where the IoT product was positioned in a global emerging market.
Dr Chloe Sharp explored key market players, the overall market landscape and the markets in which the new product was positioned. It was found that the markets had strong market leaders and competition was fierce, therefore understanding the market segments and communicating to these in the right way was key. Although there was a lot of competition, the market was growing and if they positioned themselves well they could market their product in a unique way to the growing segments.
"We deployed Chloe to undertake two major research projects for our group of businesses. The team managed to glean insights that have been instrumental in steering our direction on a path that is wholly differentiated and giving us the edge on our competition, hands down.
The complexity of our industry was captured and crystallised into bite-sized chunks that were easy to digest across a number of key functions, meaning that we were able to proactively take the critical recommendations and integrate them into our business model seamlessly. If you are looking for a fresh approach to market research that delivers real value, then I would thoroughly recommend choosing Chloe."
— Jonathan, Head of Marketing and Communications