Impactful Communication: How can our marketing campaign reach our target audience?

A creative agency based in Buckingham, needed to an overview of their client’s industry, market and target audience to inform a marketing campaign.

We delivered rapid, in-depth insights on a broad market with multiple verticals, within a complex and shifting industry. We worked with the creative agency through specific questions to explore the market and target audience in more depth, which were to contribute toward a marketing campaign.

We really enjoyed working with the creative agency and getting to know an interesting industry which is becoming more relevant as the political, social and digital environments change.

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Market Discovery: How can we help people to get off their phones and into the real world?

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Attitudinal Research: What would encourage people to adopt telehealth?