Usability Testing: Transport Technology in Rail
Disruption on a rail journey is a huge problem. For customers, this is worsened when alternative travel options are not made clear.
In an Innovate UK Acceleration in Rail Project, led by a mobility startup with the University of Surrey and software company.
An Onward Journey Planning Assistant was developed, using innovative ways of feeding historical and live data through a chatbot. This provided options for people experiencing disruption in a user-friendly way. We tested the digital prototype with users and designed the user interface based on user feedback.
“Chloe led the user research and testing, she helped us understand what our users wanted from this chatbot, which informed the iteration of the prototype.”
— Founder, Mobility Startup